The race to get public-use information uploaded to the Web has led to a plethora of sites containing information that “fails to deliver”. Are we less informed than ever before, despite having an almost unlimited amount of information at our fingertips?
Wading through endless amounts of information, finding contradictory information, being unable to locate specific information. This is a poor customer experience. It leads to tenuous decisions based on assumptions. It disempowers the public. Let us help!
Forms. Aaahhh!. Yes they are still a reality of life and despite all our technology, they don’t seem to have improved much. Our frustration with forms remains as high as ever and automating them (putting them online) seems to have simply enhanced our level of frustration.
Poor forms design is expensive and inefficient for organisations, leads to poor decision-making and a false sense of security regarding what we know about our customers. Call us to discuss how we can help improve your forms and the quality of information you collect.
