Forms. Aaahhh!. Yes they are still a reality of life and despite all our technology, they don’t seem to have improved much. Our frustration with forms remains as high as ever and automating them (putting them online) seems to have simply enhanced our level of frustration.

Poor forms design is expensive and inefficient for organisations, leads to poor decision-making and a false sense of security regarding what we know about our customers. Call us to discuss how we can help improve your forms and the quality of information you collect.

Leave a Reply